#CORONA LA VIDA MAS FINA COMMERCIAL SERIES#

A behind-the-scenes video shows that the character models were designed at Nexus, then 3D printed and painted by Andy Gent’s team at Arch Model Studios, whose credits include Wes Anderson’s Isle of Dogs and Fantastic Mr. It took 24 images per second to give the scenes life and movement, all of which had to be filled with meticulously handcrafted sets and figures. The film was directed by Nicolas Ménard, produced and animated by London/LA-based Nexus Studios. His famous patterns and distinctive vanishing points, as well as the iconic ‘Hand-Chair’ in which García Bernal begins to tell the story, help this production tie into Mexico’s vibrant legacy of art. The visual inspiration of this history stems from the imaginary universe of renowned Mexican surrealist artist Pedro Friedeberg. So everything we did in our campaign had to have the same craft as our beer,” said Clarissa Pantoja, director of Corona.

The campaign was inspired by the label on every Corona bottle: ‘La Cerveza Mas Fina.’ “La Mas Fina means quality and craft. “History says that we are made of the finest, and the finest never stops,” García Bernal says at the end. In the final chapter, the viewer sees how Mexicans in the present have learned to turn obstacles into opportunities, tearing down physical and mental barriers. During the 80s, even when the country was being hit by the economic crisis, the brand began an ambitious export plan, which helped the Mexican brand span the globe. Moving forward, during the golden age of Mexican cinema, the Corona Caravan brought culture and Coronas to every corner of the country. The first shows how the brand was founded by a group of bakers who decided to use Corona’s iconic clear-glass bottle so that everyone could see it was made with the finest ingredients.

#CORONA LA VIDA MAS FINA COMMERCIAL SERIES#

After he says “Only history can tell us what we are made of,' the camera pivots and goes through a series of handmade dioramas. The flowing production starts with Garcia Bernal sitting in a stark white room on a golden hand-shaped chair with a bottle of Corona.

Corona la vida mas fina commercial